Do you know the Pareto principle? Better known as the 80/20 rule, this theory has been embraced and utilized in many areas such as business and economics. But this also applies to search engine optimization (SEO)!
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What Is the 80/20 Rule?
The 80/20 rule is named after the Italian economist Vilfredo Pareto, who stated that the majority (80%) of the results come from a small fraction (20%) of the work. Pareto stated this principle after observing that 20% of the population in Italy owned 80% of the wealth. Since then, people have applied and extrapolated this rule to many other situations. It means that in any situation, a small portion of the effort results in the majority of the outcome.
Now, you’re probably thinking, what about SEO?
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The 80/20 Rule and SEO
Putting it into practice, the 80/20 principle means that 80% of the traffic your search engine will get is from only 20% of your website content. This means that a lot of your content is only moving the needle a small amount, and it’s the small amount of your content that greatly impacts your site’s visibility and ranking.
Learning this could ensure your focus is directed efficiently at the right tasks. You want to spend your time creating the type of content that will bring the right traffic to your business, rather than creating endless pieces of content that will go nowhere.
Where do you start to implement this principle?
Recognizing the Top 20%
In finding out how to make the 80/20 principle effective for your website traffic, the first step is to determine the top 20 percent of your content that brings the most website traffic. This is where Google Analytics will prove to be very helpful as it gives you the insight you need to know the webpages that bring the most traffic to your site.
Looking at your highest traffic content is a good start, but you do not want to stop there. You want to also look at the reasons as to why that piece of content is performing at that level. Is it because of the topics that are being discussed and covered? Is it due to the keywords that are being utilized? Or maybe it’s simply the level of depth and quality of the content.
Concentrating on the 20%
After you have determined the top 20 percent of your site’s content, the next step is to go in and focus on it, and this will mean either creating additional pieces of content on the same topic, or targeting the same keywords. You could also look into making the content of higher quality or making sure that it’s freshly updated to meet current standards of the rapid pace of the internet today.
Keep track of your website’s performance over time – if your efforts are not as effective as you would like them to be, focus on which aspects of your site need to be improved.
Using the 80/20 Rule to Other aspects of SEO as Well
Other aspects of SEO practices can be optimized using the 80/20 principle as well. It can be noted that it is often the case that 20 percent of your backlinks are the ones that provide the site with 80 percent of its authority and rank.
When it comes to ranking, especially for search traffic, growing a website can often be triggered with only a small number of especially a specific long-tail keyword.
Conclusion
The main takeaway is the importance of 80/20 rule when considering its application to optimizing SEO practices. It is, however, not the only approach, seeing that each industry and business can employ different techniques tailored to their specific needs.
As a leading provider of digital marketing strategies, Skyfi Marketing can assist you with the intricacies of SEO. We have customized SEO strategies that allow each of our clients to gain a significant competitive advantage. Call us today at 954-799-6577 or email us at
[email protected] to find out how to take your brand to the next level. To find out more about our company, please take a look at our website, www.skyfimarketing.com.
We are prepared to meet the 80/20 rule to assist you in surpassing your rivals.
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