Do you know what the 70 20 10 rule is? What it consists of? It is a rule that many digital marketers and businesses use to organize marketing activities. If you haven’t heard of it before, don’t worry. It is nothing complicated, and it is not a secret formula. It is just a matter of understanding it and knowing how to apply it to your digital marketing strategy.
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What is the 70 20 10 rule?
The 70 20 10 rule is a learning and development model. It started as a method to train employees in business organizations, but over the years, it has branched out to other fields, digital marketing included.
In the digital marketing field, the model is understood in the following way:
- 70 percent of your time and resources must be spend on strategies that are basic and have been proven to work.
- 20 percent should be on strategies that are basic and have been proven to work, but you can be a little creative with how you implement it.
- And the last 10 percent should be on strategies that are completely new, and highly unpredictable.
It’s a malleable and multi-purpose selling mechanism rule that gets to know digital marketing’s many aspects. They know to focus on what actually works. However, there is also understanding that new innovations must be integrated.
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The 70%: Proven Methods
In digital marketing, there are known methods that yield results repeatedly. When using the 70 20 10 rule in your marketing, 70% of your budget and your resources should concentrated on these fundamental drivers. This can include such efforts as SEO optimization, content marketing, and Geo-targeted Google Ads.
For example, this Skyfi Marketing 70% can be directed towards such services as Strategic SEO paired with Web Development that we know works. Focusing the largest portion of the budget on these fundamental marketing efforts will improve your ability to build and sustain a solid online reputation in your industry.
The 20%: Potential
Yes, there are proven methods in marketing, but you must realize that there is always potential. The 20% of the 70 20 10 rule states that you should take the methods you have and improve on them some ways. This can be doing new things based on more recent customer feedback, creating changes in response to the latest technology, and considering current market trends.
The objective will be to refine these activities in order to be able to achieve even better results without compromising safety or dependability. It could be perhaps be enhancing interaction on bewitchingly designed Facebook Ads or better tuning of marketing content.
10%: Experimental Strategies.
This is the case when you are allowed to go on and expand your confines and try out a few things. The digital marketing industry is a fast-moving one and to be able to remain in the forefront demands trying new things. It doesn’t have to be based on wild.
Keep in mind that these experimental strategies do not always have to yield the correct result. They could perform sub-optimally or may even fail. These are just lessons to be learnt. The positive ones are the ones to be kept in the 70 percent or the 20.
The Importance of The 70 20 10 Rule
Now that you understand the basics, you may be wondering why following this rule is important. Can’t you just allocate resources differently, or keep doing what you have been doing?
The 70 20 10 rule has a unique balance. By committing the largest portion of your resources to the safest, most successful strategies, you are guaranteed a level of stability and predictability. However, by committing smaller resource portions to riskier innovations and experimental strategies, you have the ability to adapt and grow while staying a step ahead of your competitors.
Conclusion
The 70 20 10 rule is a great guide for maintaining balance in your digital marketing strategies. It is a reminder of the necessary continuous evolution and importance of adaptive strategies within the marketing discipline. Dividing your resources for optimal allocation within the digital sphere is how you gain active marketing and digital presence.
At Skyfi Marketing, we understand the potential of the 70 20 10 rule because we provide custom digital solutions to enhance your visibility online. From the variety of services we provide, we allocate time and resources according to the 70 20 10 rule to provide multiple strategies to improve your visibility. We can be reached via phone – 954-799-6577, or via email at [email protected]. We also have an online presence at www.skyfimarketing.com.
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