Have you ever thought about if there was a guaranteed way to win at social media marketing? While it’s a big ask, there is, in fact, a formula for it. It is called the 50 30 20 Rule. Ever heard of it? Most likely not, and that’s alright. Understanding and applying this formula is probably all you need to elevate your social media marketing to the next level. So lets get to it, and dive deeper into the details of this rule and what it stands for.
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Understanding 50 30 20 Rule
Putting it in simple terms, the 50 30 20 rule is a principle of content marketing that can easily be integrated into your social media marketing strategy. As the name suggests, it proposes that 50% of your social media audience primarily need content that is valuable to them, whilst 30% should be content you promote directly about your brand, and the last 20% should be about sharing other content or ideas.
The breakdown of the 50 30 20 model is as follows:
The 50% – Value-based Content
Half of your social media content, according to the 50 30 20 rule, goes to content that informs, educates, and enlightens your audience. That content is not about pitching products or services but is truly valuable to your audience. It can be infographics, blog posts, guides, tips, how-tos, etc. By providing pieces of content with value, you create trust and position your brand as an authority in the industry.
The 30% – Curated Content
You might wonder, why should I share other people’s stuff? The beauty of content curation is that it allows your brand to be part of a bigger conversation. By sharing other people’s content, you not only display community but also add value to your audience. It also shows that you are not just promoting your brand but are also willing to keep up with industry trends and discussions.
The 20% – Promotional Content
At this point, we have come to discussing your brand, products, and services. But, as per the rule, such promotional content should only comprise 20% of all your content. Sure, the main aim of any marketing activity is to market the business and make sales. But these days, with tough competition, relentless and over the top promoting is going to turn off a lot of customers. Promotional content should be integrated, interesting, and most of all, not overly zealous.
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Working with the 50 30 20 Rule
We’ll break it down for you with some examples so you can see how this works in practice:
Providing Value
For example, your business is a travel agency. As the 50%, your value-oriented posts could be filming videos of different travel destinations, posting travel tips, recommending language learning apps, or writing articles about the different cultural aspects of a destination.
Curating Content
For your 30% of curated content, you could share articles or blog posts from travel bloggers, share updates about the travel industry, or repost content from your users, like clients’ travel photos.
Supporting Your Brand
For the final 20%, you can do promotional posts that spotlight your business like showcasing exclusive travel deals and packages, sharing client reviews and testimonials, announcing updates and news about your business, and anything else that focuses on your business.
Why Use The 50 30 20 Rule?
You may be wondering why this should be the guiding principle of my social media strategy. The first reason is it helps create an equilibrium between giving and taking. It stops your brand from sounding too self-focused and overly promotional. It also guarantees that you are presenting a diverse range of content, which is vital to maintain the interest of your audience and keep them engaged with your brand.
As is the case with anything else in marketing, there are no universal answers. The 50 30 20 rule is more of a principle than a rule. Your final marketing blend can be somewhat different depending on things like your industry, your audience, and more.
Reflection
Being successful in social media marketing requires being able to navigate an ever-changing environment with ease. While the 50 30 20 rule won’t give you success overnight, it will surely help you to begin in the right direction by allowing you to focus your content marketing efforts.
Last but not least, let’s emphasize how Skyfi Marketing can help you to implement this rule. We offer a variety of and help you and your brand reach the pinnacle in the digital world. From SEO, and Google ads, to social media and Facebook ads, we provide complete digital services with the aim of making an impact. Call us at 954-799-6577 or email us at [email protected]. More info can be found at our website, www.skyfimarketing.com.
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